How Search Engines Actually Read Your Site

Learn what search engines are looking for when they crawl your website - and why your beautiful site might be invisible right now.

What to Say and Where to Put It

Keywords, page titles, meta descriptions, alt text - where everything goes and how to write it so search engines (and real people) pay attention.

Getting Seen and Tracking What Works

Build visibility through backlinks and local SEO, then use free tools to see what's working and what to do next.

About the Course

You built a website. Maybe you even love it. But when people search for what you do, you're nowhere to be found - and you're not sure why. This course walks you through the basics of SEO in a way that actually makes sense. No jargon, no overwhelming tech talk, no need to hire someone. Just four modules and 13 video lessons that take you from "what even is metadata" to confidently making changes on your own site. Built for creative and small business owners who know they need to show up online but have no idea where to start.

About the Creator

I'm Rebecca Bloomfield, a documentary family photographer and small business owner in Connecticut. I learned SEO from someone who made it click for me, and then I did the work myself - no agency, no one managing it behind the scenes. I've never spent a dime on Google ads, and I still show up in search results because I understand what to do and why. I also know how much work goes into running a small business, and helping other creatives and entrepreneurs figure this stuff out is one of my favorite things to do. This course is that same approach. I'm not going to do your SEO for you - I'm going to teach you how to do it yourself, so you're never dependent on someone else to get found online.

Course Curriculum

4 Chapters · 20 Lessons

  1. 1

    How Google Actually Reads Your Site

    1. (Included in full purchase)

      Welcome

    2. (Included in full purchase)

      Three Things Search Engines Are Looking For

    3. (Included in full purchase)

      Know Your Site's Job

    4. (Included in full purchase)

      5 SEO Tools You'll Use in This Course

  2. 2

    What to Say and Where to Put It

    1. (Included in full purchase)

      What Are Keywords and Why Do They Matter

    2. (Included in full purchase)

      Keywords Everywhere Demo

    3. (Included in full purchase)

      Anatomy of a Homepage

    4. (Included in full purchase)

      Checklist: How to Optimize a Page

    5. (Included in full purchase)

      Checklist: Keyword Research

  3. 3

    Getting Seen

    1. (Included in full purchase)

      Intro to Getting Seen

    2. (Included in full purchase)

      SEOquake Demo

    3. (Included in full purchase)

      Google Business Profile Demo

    4. (Included in full purchase)

      Checklist: SEO Quake & Google Business Profile

  4. 4

    Tracking Your Progress + What's Next

    1. (Included in full purchase)

      Tracking Your Progress + What's Next

    2. (Included in full purchase)

      Google Search Console Demo

    3. (Included in full purchase)

      Microsoft Clarity Demo

    4. (Included in full purchase)

      How to Build Authority

    5. (Included in full purchase)

      Checklist: Setting Up Your Tracking Tools

    6. (Included in full purchase)

      Your Authority Plan

    7. (Included in full purchase)

      Your Ongoing SEO Plan

Ready to Start Showing Up Online?

Four modules, 13 video lessons, and a clear path to getting found - no jargon, no ads, no hiring an expert.

$97.00

Enroll Now